Simply Fresh is a TV cooking showcase, promoting nutrition and local brand awareness. This showcase is sponsored by regional agriculture companies and the Salinas Valley Memorial Healthcare System. Sixty second commercials broadcast 230 times per month on all regional broadcast and cable channels in English and Spanish. Live cooking demos and produce sampling available for local libraries, schools, clubs, grocery stores, and special events. Recipes are now featured in Salinas Valley Memorial Hospital’s cafeteria and soon in patient meals.